I am no longer an idiot!

I stumbled across this old "Customer Service" poem which has been updated for the 21st century, think you might get some useful tips here.

"I am your customer"

I am no longer an idiot. In fact, I never was, but now I will no longer be treated as one.

I demand to be told the truth, and even when you do, I will still assume that you are keeping something from me.

I am fully aware of the influence that my dollar has on your business, and I know of your competitors.

I will not run from conflict as I have seen my parents do. In fact, I will sometimes seek conflict - I have a right to express my importance.

Do not open your doors and assume I will be there. Others open their doors and offer me a reason to be there.

When I arrive at your premises, do not assume that I will purchase. Ask me to.

I am the single most important facet of my life. Therefore I am always the only ME to enter your business. Treat me as such.

Give me exactly what you claim to offer everyone else. If I do not receive it, I will also know that no-one else does.

I am expected to absorb millions of messages every single day. If yours is to be one of the few retained, make it different, make it exceptional, make it retainable.

If you annoy or upset me, it is my responsibility to inform my friends and for them to inform their friends.

My strongest attribute is my ability to purchase. It is all I have to offer and I cannot offer it to all of you.

I am a 21st Century Consumer. There are millions of us. Although we are unfamiliar to so many, when we are out to purchase, we are as one.